Pop-Up Store - Gothenburg

I have created a Pop-Up store concept for Carplus. Based on an e-retailer who was moving into a physical store with the aim that the customer should complete the entire purchase process in the store. The mission was to make the concept look completely different than a regular car showroom.

I presented a new concept with “The studio” feeling. A black base to emphasize the cars and communication with focused lightning. Communication in a modern way, digitally on-touch screen monitors. A mix of materials and textures with soft textile elements to create a warm and a welcoming feeling. To invite people, we created an open store layout with standing tables for the staff and customers to gather around. We also created a sitting area with a charging station for mobile phones and computers.