Pop-Up Store - Täby
This is Carplus third Pop-Up store concept in Täby, Stockholm. Based on an e-retailer who was moving into a physical store with the aim that the customer should complete the entire purchase process in the store. The store is focused on electric cars.
I presented a new concept with “nature” feeling. A green base to emphasize the electric cars and the environment. Communication in a modern way, digitally on-touch screen monitors. A mix of materials and textures with soft textile elements to create a warm and a welcoming feeling.